Things are not going swimmingly for him right now…
Ryan Lochte may have won a gold medal at the 2016 Summer Olympics, but he really captured the world's attention when he claimed that he and three of his teammates were robbed at gunpoint in Rio de Janeiro.
However, after local authorities confirmed that there actually was no mugging… Ryan finally apologized for his inappropriate behavior on Friday morning (though still didn't technically take responsibility for falsifying a police report).
Related: Authorities Recommend Indictment For Lochte & James Feigen
His privilege may be keeping him from seeing the severity of his actions right now, but we have a feeling that losing MILLIONS in endorsements may just drive the point home!
According to a Forbes estimate, the 32-year-old could say goodbye to anywhere between $5-$10 million in future wages if he loses contracts with brands like Ralph Lauren, Speedo, and Airweave due to
Tags: 2016 summer olympics, ad campaigns, airweave, brazil, business blitz, gunnar bentz, icky icky poo, jack conger, jimmy feigen, olympics, ralph lauren, rio de janeiro, rio olympics, ryan lochte, speedo, swimming, violence, viral: news, zportz