The New York Daily News wanted to do a photo shoot of real women wearing clothes from the highly anticipated collection, but the fashion retailer quickly rejected the idea.
The News published the deets in the paper on Tuesday:
"The H&M publicist initially explained by email that the “Model New Yorkers” photo feature could probably not go forward because Versace had to approve “anyone who wears the collection for press” — and, she added, “Donatella will likely not approve shooting the collection on real women.”
She was right. When the Daily News writer organizing the shoot sent the publicist photos of two of the three women he wanted to use — all recent college graduates who work in the city — the answer came back that only one was acceptable.
When the News writer asked for an explanation, he was told the woman who was rejected “doesn’t fit [Versace’s] branding."
Sounds to us like Donatella's been laying under the sun lamp too long because the last time we checked H&M sells clothes to women of all sizes.
[Image via Ivan Nikolov/WENN.]