This is a great idea!
Gap and Cotton Inc. have joined forces to collect old and used jeans for their "Recycle Your Blues" initiative.
After handing over your old jeans, they'll be recycled and converted into UltraTouch Denim Insulation, which will be donated to communities in need.
Pretty cool, right?
To encourage people to donate, Gap is giving recyclers 30% off new 1969 jeans purchases. And if you're a fan of Gap on Facebook, you get 40% off!
Good for the environment and good for your wallet!