Oh, don't you dare, Redbox!!!
After Netflix screwed us over with their price changes, you were our one and only hope!
Ugh. The daily rate of $1 will be going up at the end of THIS MONTH. Yup, starting October 31, daily DVD rentals will now be $1.20. Way to give us notice, Redbox!!!
The company, which is owned by Coinstar says that "the change is primarily due to the increase in operating expenses."
CEO Paul Davis said:
"Our redbox business alone passed $1B in revenue year to date and became the leading renter of DVDs by staying focused on delivering great value and convenience to our consumers.
This marks the first price increase for a redbox standard definition DVD rental in eight years. The change is primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment."
Blu-ray discs will remain at $1.50 and video games will stay at $2 a day.
Still not cool though. We are totally disappointed in you, Redbox.
To see the email they sent out to subscribers, look above. So disappointing…
Tags: boo, daily, dvd, increase, netflix, prices, redbox, rental