Reed Krakoff said sayonara to Coach back in April to focus on his own namesake brand, and he's using his celebrity connections to start off with a bang!
The stunning Julianne Moore has been brought on board as the first face of the designer's eponymous label, shot by Krakoff himself at the French Embassy in NYC.
Speaking of his muse, the designer said:
“I have admired Julianne’s extraordinary talent and unique style for many years and have been fortunate enough to get to know her on both a professional and personal level. [She embodies] the combination of personal strength, confidence and a subtle sensuality, which is strongly reflected in the imagery.”
Julianne doesn't ever look bad, but she's certainly giving us some major high-fashion model vibes in the first pic from the campaign (above).
We're sure it's only going to get better from here!
[Image via Reed Krakoff]