That didn't take long.
The retailer posted this message on their Facebook page:
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
So basically after shelling out tons of money for the revamp, they're wanting consumers to design their logo for free?
Here's an idea: just go back to the old one. It wasn't broken in the first place, so why fix it?