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All tag results for rimmel

Cara Delevingne's Mascara Ad Banned For Being Misleading

Cara Delevingne's mascara ad is banned!

Mascara companies keep having this problem!

Cara Delevingne's latest TV ad for Rimmel mascara has been banned for being misleading by the UK's Advertising Standards Authority.

Related: Cara Goes Business Chic

The spot features the supermodel applying the mascara, which promises "dangerously bold lashes." According to the ASA, the ad had been too manipulated by Photoshop.

Even though Rimmel conceded that there had been post-production effects on the ad, they still defended it by saying that it was an accurate representation. They also admitted to using lash inserts to give the lashes a more "uniform" look overall.

Unfortunately for them, the ASA ruled:

"While it was not clear whether this was due to the lash inserts or the redrawing of some lashes in post-production, or both, we considered that the overall effect was longer lashes with more volume.

"Because the ad conveyed a volumising, lengthening and thickening effect of the product, we considered the use of lash inserts and the post-production technique were likely to exaggerate the effect beyond what could be achieved by the product among consumers."

Whomp.

In newer ads, the use of lash inserts is often noted in the fine print. Regardless, the ASA obviously felt like Rimmel had gone a little too far.

Check out the original ad (below)!

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Cher Lloyd Finally Gets To Hang With Kate Moss

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Kate Moss has been dying to hang out with Cher Lloyd and on Thursday night it finally happened!

The X Factor star made a fashionable appearance at the Kate's Rimmel London party and even though they didn't cross paths on the red carpet, we're sure once inside they had the chance to gab.

Rimmel London, bringing people together since 2011.

Ha!

[Image via WENN.]

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Rimmel London Celebrates 10 Years Of Mossy

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Kate Moss was the woman of the hour last night at the Rimmel London party in London.

The British beauty brand threw a bash in her honor to celebrate 10 wonderful years of working together and she looked smashing!

Mrs. Hince flew solo for the event, but that didn't stop her from wearing a dangerously low-cut LBD, black heels and bright red lips.

[Image via WENN.]

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Kate Moss Rocks Out In Her Undies

Filed under: Kate MossAd Campaigns

Rimmel London has released Kate Moss ad slash music video for their new collection of lipstick it's pretty awesome.

The super plays guitar in her undies, strips down for security cameras and finally flies off into the moonlight in a helicopter.

Check it out in the clip (above)!

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Rimmel London Butchers Zooey Deschanel

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This is a joke right?

Rimmel London has unveiled their new ad for Lasting Finish Lipstick featuring an extremely distorted Zooey Deschanel.

Isn't the whole point of having a celebrity face is to attract customers?

Kinda hard when Zooey's not even recognizable.

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Georgia Is NOT The New Peaches

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Maybe it was wishful thinking on Ultimo's part.

Georgia Jagger's agent has put the rumors to rest saying the supermodel in training will not be replacing Peaches Geldof in the Miss Ultimo campaign.

Tori Edwards said in a statement

"As model of the year, Georgia's name will inevitably be linked with new campaigns, but there is no truth in the speculation that she will be working for Ultimo. Georgia has had and incredibly busy six months: shooting her first Vogue cover, modeling for Versace and Hudson, receiving the British Fashion Award and becoming the new face of Rimmel. She has a few high profile campaigns in the pipeline, but Ultimo isn't one of them."

No need to brag Tori. A simple "not true" would have been just fine.

[Image via WENN.]

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Lily Cole MIA In New Rimmel Ads

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She can't be too happy about this!

Model Lily Cole, one of the many faces of Rimmel cosmetics, may be getting the ax in the brand's summer ad campaign.

A source says "Lily is unlikely to have her contract renewed. Rimmel want to appeal to US audiences and are planning to launch their new faces soon." Those faces include Solange Knowles, Zooey Deschanel, Georgia Jagger and Coco Rocha.

At least the ginger model has her education to fall back on. Lily is currently studying at Cambridge.

[Image via WENN.]

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