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Lily Cole MIA In New Rimmel Ads

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She can't be too happy about this!

Model Lily Cole, one of the many faces of Rimmel cosmetics, may be getting the ax in the brand's summer ad campaign.

A source says "Lily is unlikely to have her contract renewed. Rimmel want to appeal to US audiences and are planning to launch their new faces soon." Those faces include Solange Knowles, Zooey Deschanel, Georgia Jagger and Coco Rocha.

At least the ginger model has her education to fall back on. Lily is currently studying at Cambridge.

[Image via WENN.]

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Three New Faces For Rimmel

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Last year we told you how Rimmel London signed on hotties Coco Rocha and Georga Jagger to be the new faces for the cosmetic company.

And now, Rimmel is adding Solange Knowles, Zooey Deschanel, and Brit model Alejandra Ramos Munoz to the list.

Renato Semerari, president of Coty Beauty (which owns the Rimmel brand) reveals:

“At a time of extraordinary worldwide growth for the brand, these three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant."

The ladies will each represent different collections within the brand.

Coty's CEO, Bernd Beetz, added:

“Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand’s visibility and strengthening Coty’s global color platform."

What do U think of Rimmel's choice?

[Image via WENN.]

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Coco For Rimmel

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Last year we told you how Rimmel decided to add models Coco Rocha and Georgia May Jagger as the new faces for the British make-up brand.

And now we finally get to see the cutie's ad. And by cutie we're of course referring to Coco.

Seems like 2010 will be a good year for Miz Rocha. She's not only the face of Rimmel, but she also just recently became engaged to her beau.

So, what do U think of Coco's latest ad?

We love her face and hair, but the deep blue eyeshadow and the lack of eyelashes are a bit much.

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