Home Videos Photos

All tag results for rocawear

Jay Z's Rocawear SUED! No Love Over "Hood Love" Shirts!

Filed under: Fashion SmashionLegal MattersJay Z

Jay Z's apparel company being sued for using the phrase

Rocawear just can’t catch a break!

After struggling financially and owing wholesale company iSource NYC massive amounts of money, Jay Z’s clothing line is now being sued for using the phrase "Hood Love" on one of their shirts (above).

A company called HoodLove, LLC filed a lawsuit against ROC Apparel Group in early August claiming they’ve owned the trademark for HoodLove since 2006.

The for-profit company is dedicated to the recovery of poverty-stricken communities, and believe Hova's shirt is confusing the public and compromising their good name.

HoodLove's suing for all profits made off the shirt and wants the design to be removed from stores.

[Image via WENN/Rocawear.]

Tags: , , , , , , , , , ,

Jay-Z's Rocawear Needs To Pay Up! Gets Taken To Court Over Massive Unpaid Bill!

Filed under: Fashion SmashionLegal MattersJay Z

jay z rocawear being sued for unpaid debts

Jay-Z's got 99 problems and they all include unpaid debts!

The rapper, who is worth around $500 million BTW, and his clothing line Rocawear are being sued for not paying what they owe to wholesale company iSource NYC.

The company alleges that Rocawear owes about $450,000 for specialty designs that were ordered to be made in Pakistan and shipped to New York over a year ago.

While iSource did their part in making the items, Rocawear has

Tags: , , ,

Rocawear Celebrates Battleship Release With A Capsule Collection

jay-z-rocawear-x-hasbro-battleship-capsule-collection.jpg

And the collaborations continue!

Jay-Z's Rocawear label is teaming up with Hasbro to launch a Battleship capsule collection.

The line of men’s and women’s tee shirts, polos and denim, fuses Battleship imagery with well known Jay-Z lyrics such as Show Me What You Got, 99 Problems and Bring ‘Em Out just to name a few.

We're LOLing so hard at the "99 problems but my ship ain't one". So punny!

The Battleship wares dive into Macy's and specialty stores

Tags: , , , , , , ,

Permalink / Comments Off / Email this  »

Rocawear's Rooting For The Home Team With NY Yankee Sponsorship

Filed under: Fashion SmashionZportzJay ZBusiness Blitz

jay-z-rocawear-new-york-yankee-sponsorship.jpg

Rocawear is throwing their baseball diamonds in the sky — at Yankee Stadium!

On Wednesday Jay-Z's clothing company announced they will be sponsoring the New York Yankees for the 2012 season.

As part of the sponsorship, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Iconix Brand Group's EVP of Marketing, Jameel Spencer, says the partnership was natural:

"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!"

First the Yankees release not one but two fragrances and now this?

Kinda bizarre, no?

[Image courtesy of Iconix.]

Tags: , , , , , ,

Permalink / Comments Off / Email this  »

Watch Rocawear's Very First Commercial Before It Premieres Tonight!

Filed under: Fashion SmashionZportzJay ZAd Campaigns

As we mentioned earlier this year, Rocawear has been hard at work planning their comeback and it starts now!

The label's first commercial EVER starring Jay-Z debuts tonight during the NCAA Championship game, but U can watch it here FIRST.

The full 90 second ad is scheduled to premier tomorrow on BET's 106 & Park.

Ch-ch-check it out (above)!

Tags: , , , , , ,

Permalink / Comments Off / Email this  »

Rocawear's Ready To Make A Comeback

rocawear-jay-z-plans-comeback-with-expansion.jpg

They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they've been busy strategizing a comeback of sorts.

Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.

Rocawear's also signed a slew of new licenses to expand into children's wear, swimwear, home products and watches.

Guess that means we'll be seeing little Blue Ivy rockin' Poppa Jay's clothes in the future.

[Image courtesy of WWD.]

Tags: , , , , , , , ,

Permalink / Comments Off / Email this  »

Rocawear Having Financial Issues?

jay-z-rocawear-lays-off-employees_opt.jpg

Bad news for Rocawear staff members.

Jay Z’s company has laid off half of their employees!

The rap mogul actually sold his company back in 2007 to Iconix Brand Group but he stayed on as a shareholder.

He’s also responsible for product development as well as marketing and licensing.

Unfortunately, the company blames the bad global economy for the loss of all those jobs.

They had to let go of 28 of their 56 employees.

Times are tough.

[Image via WENN.]

Tags: , , , ,

Permalink / Comments Off / Email this  »