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Rocawear's Ready To Make A Comeback

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They may have laid off half their employees last month, but Rocawear has no plans of going under. In fact, they've been busy strategizing a comeback of sorts.

Later this month the brand will release their first-ever TV campaign starring Jay-Z, who recently extended his contract with them for another 3 years.

Rocawear's also signed a slew of new licenses to expand into children's wear, swimwear, home products and watches.

Guess that means we'll be seeing little Blue Ivy rockin' Poppa Jay's clothes in the future.

[Image courtesy of WWD.]

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Rocawear Having Financial Issues?

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Bad news for Rocawear staff members.

Jay Z’s company has laid off half of their employees!

The rap mogul actually sold his company back in 2007 to Iconix Brand Group but he stayed on as a shareholder.

He’s also responsible for product development as well as marketing and licensing.

Unfortunately, the company blames the bad global economy for the loss of all those jobs.

They had to let go of 28 of their 56 employees.

Times are tough.

[Image via WENN.]

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Chris Rene Occupys All Streets On X Factor

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Jay-Z's short-lived "Occupy All Streets" t-shirt made a rare appearance on the X Factor on Wednesday night.

Contestant Chris Rene was the lucky man who donned the controversial tee, which was pulled from the Rocawear website less than a week after it became available. Apparently Occupy Wall Street protesters weren't happy that Jay-Z wasn't going to share the profits with them.

As for how Chris got the shirt, the show's head stylist June Ambrose said the shirt came from the Jigga Man himself.

Way to represent the 99%.

[Image via AP Images.]

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Trey Songz Promotes Rocawear Fragrance In Sexy Commercial

Filed under: Ad CampaignsFragranz!

As we mentioned last year, Trey Songz was chosen to rep Rocawear and appear in the brand’s ads.

Now, the hottie is the new face in the company’s video campaign for their latest fragrance, Evolution.

And the video gets straight to its point — if you wear the cologne, you’ll get laid. Hah!

Check out the sexy teaser clip above as Trey seduces (or is he being seduced?) a sexy lady.

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The New Faces Of Rocawear

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For the 12 people that still wear Rocawear, two new faces will be appearing in the winter campaign.

The label, which is surprisingly still in business, has tapped Trey Songz and Melanie Fiona to appear in the new ads, which will be in the September issues of Vibe and XXL.

Think they'll help sales???

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