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WTF! A Company Is Trying To Launch Coffee For Dogs — But Is Calling It 'Rooffee'

Filed under: Oops!Wacky, Tacky & TrueTwitterDogGIFsViral: AnimalsControversy

This is for real, y'all.

Coffee for dogs now exists, but it's actually the name of the company that's straight-up shocking.

Shoo founder Agota Jakutyte announced "Rooffee," a coffee for all mammals, in a press release on Wednesday. Seriously, that's what it's called.

While the U.K. based businesswoman seemed unaware that "roofies" is a term for date rape drugs, this is when a little marketing research could have gone a long way.

Related: Puerto Rico Evacuees Being Forced To Abandon Pets!

Agota told BuzzFeed in an email:

"Honestly, I never faced this terrible thing [roofies] in our country. My first and the main intention was to show the roots and coffee connection and unfortunately, I haven't googled it :). Probably I'm too busy with my shelter dogs and entrepreneurship :)."

It still needs funding, but the entrepreneur did say she'd change the name as not to offend anyone.

Considering the response on Twitter (see below), that's probably for the best:

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