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David Beckham Replaces Jamie Oliver As Spokesman For UK Supermarket

Filed under: David BeckhamFitnessFoodJamie OliverSoccer

David Beckham supermarket campaign

Out with the old, in with the new!

David Beckham has replaced Jamie Oliver as the face of UK supermarket chain Sainsbury’s for a reported $8 million!

Not a bad way for David to bring home some extra bacon to the Beckham's $165 million empire.

Joining Paralympic swimmer Ellie Simmonds, Beckham will be an ambassador for Sainsbury's Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games.

As a father of four children, the L.A. Galaxy soccer player was impressed by the company's commitment to kid's health, explaining:

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