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Hedi Slimane Finds New YSL Logo Backlash "Interesting"

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Hedi Slimane is finally breaking his silence over the new Yves Saint Laurent, err, Saint Laurent Paris re-branding in hopes of stifling the haters.

The newly appointed creative director said:

"It is interesting to see how much reaction this retro branding has created. Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre Bergé. I went back to 1966 - just before the events of 1968 [a large French labor strike], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."

The man does have a point and you can't please all your critics. Besides, it's just a logo and we doubt that's going to stop anyone from buying YSL.

[Image via Retna LTD.]

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Yves Saint Laurent's Partner "Very Happy" With Name Change

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While everyone else is bitching and moaning about the Yves Saint Laurent, excuse us, Saint Laurent Paris name change, there's one at least one person who approves: Yves' partner Pierre Berge.

Upon hearing the news, Berge said:

"I’m very happy. Anything that makes the house more Saint Laurent is welcome. I am happy that Stefano Pilati is gone, just as I was happy when Tom Ford left."

Pierre is very protective of YSL's image, so for him to say this is HUGE.

And when you think about it, it's really not that big of a change because in 1966 Yves ready-to-wear line was originally called Saint Laurent Rive Gauche, so in a way Hedi Slimane is taking the house back to its roots.

Now that you just got schooled on some YSL history do U still hate the change???

[Image via WENN.]

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