JCPenney is spreading some serious body positivity!
The department store's new ad campaign, Here I Am, features fierce females like Project Runway winner Ashley Nell Tipton, best-selling author Jes Baker, and even singer Mary Lambert, who was featured on Macklemore's pro-LGBT song Same Love.
All these lovely ladies opened up about how their size shouldn't define them in the company's newest promo, which is all about curve confidence!
Jes proudly exclaimed that all women are capable of anything, regardless of their size, saying:
"We're countering a lifetime of learned hatred. Fat girls can do whatever they want. I thought I couldn't wear a bikini and I can, and I love it."
The gorgeous gal also explained she's finally learning to accept herself:
"That's a pretty powerful thing for me, especially when you've been taught your entire life that you need to shrink or hide or disappear."
Mary echoed that sentiment, expressing:
"My size is not an indicator of my worth."
Style blogger Gabi Fresh also appeared in the campagin, and said that being skinny wouldn't change who she is as a human being:
Tags: ad campaigns, amazing, ashley nell tipton, body, body positivity, fashion smashion, gabi fresh, girl power, here i am, inspiration, jcpenney, jes baker, macklemore, mary lambert, same love, valerie sagun