WHOA!!! This red dress is EVERYTHING!
We're thinking Rita Ora picked it on purpose since it has an exaggerated Coke bottle shape and she was at the Coca-Cola 100 Year Launch in London on Thursday.
It's so dramatic! In fact, we'd even argue that this dress would have been worthy of being worn to the Oscars or some other major award show.
We especially love the peplum that turns into a bustle/train feature in the back — so fab!
This ultra glamorous look was preceded by something far funkier the night before, on Wednesday, when Rita went partying at the Scotch Club in Mayfair in a Jean Paul Gaultier half-tuxedo/half-bra creation.
It's incredible that she was able to pull off two COMPLETELY different looks in less than 24 hours! Even her hair was taken from platinum to a brighter blonde overnight!
She has a truly proficient glam team!
See more photos in the gallery (above)!
[Image via WENN.]