Greenpeace has just released a new campaign to inform consumers about the negative side of the canned tuna industry.
The organization hired Pulitzer Prize winning cartoonist Mark Fiore to work on the viral video and get their message across.
According to the Greenpeace website:
Here's the issue: catching tuna in a manner that keeps the price hovering around $1-$2 per can is difficult. It's a challenging process for a number of reasons, not least of which is that most species of tuna are constantly on the move across the vastness of the open ocean. Chasing these schools around is a time- and resource-intensive process – especially with oil prices on the perpetual upswing – but the tuna industry has found a way to cut some pretty significant corners. Unfortunately, this has led to any number of nasty consequences, and those smiling bumblebees and luxuriating mermaids on the tuna cans at your neighborhood grocery store have done a great job covering them up… until now.
Watch the video about to learn more and then check out Greenpeace.org.