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Would You Spend $400 On This Fancy New Dyson Hair Dryer?

Filed under: Beauty BuzzBusiness BlitzHairstylesGIFs

The future of hair dryers is now.

Can a vacuum inventor make a better hair dryer?

Sir James Dyson is certainly gonna try!

The famed inventor has been working on improving how people dry and style their hair, and may have come up with a really expensive solution.

Related: Rihanna To Launch Her Own Beauty Line

The Dyson Supersonic is currently dark gray with a pop of hot pink and will cost you $399! Yay!

During the development of the product, the 68-year-old billionaire seemed keen on improving people's daily routines:

"There has been zero innovation in this market for over 60 years. Millions of people use contraptions daily that are hideously inefficient, waste their time and are causing them long-term damage. We realized that we could — and should — sort this situation out. Four years, 100 odd patents and 600 prototypes later, I think we might have found the answer."

Unlike traditional hair dryers, the Dyson's motor is located in the handle instead of the head. This supposedly allows it to be less noisy, lighter, and safer on hair.

Also, the smaller motor results in "high velocity flow but not pressure," which makes it less likely that a person will burn her or himself while using it.

Kim Kardashian's hair stylist Jen Atkin has been chosen as a brand ambassador for the new device, and so far has only good things to say about it, naturally:

"That back-heavy feeling that usually makes your arms ache completely disappears with this, whether working on your own hair or blow drying someone else. For me, or any woman, that is a game changer. This is the ‘break the Internet' dryer."

We don't know how it works, but it definitely looks like the future:

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Rihanna Signs $10 Million Deal To Launch Her Own Beauty Line

Filed under: RihannaBeauty BuzzBusiness Blitz

Rihanna set to launch her own makeup line.

What's left for Rihanna after this???

Well, we're SURE she'll come up with something.

RIHlated: Rih's Getting Her Own Documentary

After pretty much conquering the Billboard 100 and becoming a bona fide fashion icon knighted by the CFDA, RiRi has inked an impressive deal to create her own beauty line.

The Fenty Beauty by Rihanna line is set to debut in fall 2017 in Sephora stores, and the Bajan singer was reportedly paid up to $10 million by Kendo!

The company's CEO David Suliteanu said:

"Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars."

They will no doubt reach the stars and beyond!

Everything Rih touches turns to sold, as we all well know.

[Image via WENN.]

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Mary-Kate & Ashley Olsen Make Their Instagram Debut With Their First-Ever Public Selfie!

MK & A are back!!

Mary-Kate and Ashley Olsen may not be into Instagram, but that doesn't mean they don't know how to snap a good selfie!

As part of their Sephora takeover to promote their fragrance and clothing line, Elizabeth and James, the twins posted their FIRST-ever one on Wednesday!

Related: Fuller House Totally Shaded The Olsen Twins!

Considering the designers slash actresses are keen on keeping out of the public eye, this is huge!

They captioned their artsy pic, writing:

"First public selfie ever 😕 😜@ElizandJames #SephoraTakeover"

LOLz! Those emojis!

And just a day earlier, the 29-year-olds' team shared about the creative duo:

"it's happening. Ashley and Mary-Kate are joining Instagram…..for one day. They're taking over @Sephora Weds, April 13 to give you a look into their day as Designers and Creative Directors of#elizabethandjames #mynirvana#SephoraTakeover"

Take a peek at how their day is going so far:

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Kendall Jenner Teases Her Svelte Figure To Promote The Estée Edit In NYC!

Kendall Jenner is serving skin in NYC!

Kendall Jenner certainly cropped to the occasion!

The 20-year-old celebrated the launch of her Estée Lauder collab with not one, but TWO midriff-baring tops!

Okay, well, maybe that's not what she was going for, but it still fits!

Related: Kendall Clears The Air About Her Scuffle With A Paparazzo

Kenny debuted a smokey look for The Estée Edit's kick off event at a New York City Sephora on Tuesday, dressed in a fierce Balmain crop top with the matching high-waisted trousers, and Gianvito Rossi pumps.

And only hours later, she stepped out in another leggy look, hitting the streets in a Zimmermann trench coat, Are You Am I crop top, Level 99 leather pants, Givenchy boots, and a black Sally LaPointe bag.

Well we know which look we like better, but what do U think??

[Image via Getty Images/Pacific Coast News Online.]

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These Controversial Names For Makeup Shades Will Make Your Jaw Drop! See Them All HERE!

Filed under: Icky Icky PooBeauty BuzzPhotos!Kat Von DMakeup Magic!GIFs

Kat Von D isn't the only one to make headlines for stirring controversy with her makeup! See them all HERE!

Between selling blush and lipsticks, it's hard to believe some of the names cosmetics companies are putting out there for their products.

Most recently, Kat Von D and Sephora came under fire for selling the shade, Underage Red. Yikes!

While she refuses to apologize, it's not the first time the tattoo artist's beauty label has faced backlash!

Unfortunately, she isn't alone with controversial makeup names — just who else has found themselves in hot water???

CLICK HERE to view the gallery, "The Most Controversial Names For Makeup Shades!"

CLICK HERE to view the gallery, "The Most Controversial Names For Makeup Shades!"

CLICK HERE to view the gallery, "The Most Controversial Names For Makeup Shades!"

CLICK HERE to view the gallery, "The Most Controversial Names For Makeup Shades!"

CLICK HERE to view the gallery, "The Most Controversial Names For Makeup Shades!"

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Kat Von D Is Not Sorry About Naming Her Lipstick 'Underage Red,' And She's Not Pulling It From Her Makeup Line!

Filed under: Beauty BuzzKat Von DGIFs

Kat Von D refuses to apologize for lipstick name!

Kat Von D is sorry she's not sorry!

The tattoo artist faced some criticism earlier this week for naming one of her lipsticks from her makeup line with Sephora Underage Red.

[ Related: Kat Von D's Provocative Lipstick Name Draws Controversy ]

When a shopper tweeted that the moniker seemed inappropriate, the tweet (with an image of the name) went viral, prompting many to say that the branding was sending the wrong message.

Kat published a lengthy explanation of her inspiration behind the name on her Facebook account, saying:

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Kat Von D And Sephora Face Criticism Over Their Lipstick's Controversial Name!

Filed under: Icky Icky PooBeauty BuzzKat Von D

Kat Von D in hot water over inappropriate lipstick name.

We'd almost like to meet the person who came up with the name of this lipstick. Just to ask them, "WHY???"

And if that person was indeed Kat Von D, whose self-titled makeup line for Sephora sells the shade, then her answer might be something like:

"At the end of the day, it's just a f*cking lipstick."

That's what she reportedly tweeted then deleted following criticism that the name

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