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Kim Kardashian Defends Skechers Shape-Ups

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Kim Kardashian is not backing down.

Despite the FTC's recent claims that Skechers lied about their clinical studies, which apparently "proved" Shape-Ups promoted weight loss and muscle tone, Kim is still standing by the shoe company.

She's been telling friends and family the main reason she signed a one-year deal was because she

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Skechers Shape Ups Inappropriate For Young Girls? You Decide!

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There’s some outrage forming over the new Skechers Shape Ups sneakers for girls.

The new shoes are intended for girls as young as eight-years-old and retail for $75. But many are complaining the shoes encourage an unhealthy attitude towards body image.

With child obesity so widespread, wouldn’t it be beneficial for overweight kids to get an easy workout in with the help of some sneakers?

The issue remains that many feel drawing so much attention to a young girl’s body could lead them to develop eating disorders.

A push-up bikini top is one thing we can agree on that shouldn’t be targeted at little girls, but sneakers to help keep them activate?

What do U think…

Should Skecher Shape Ups Not Be Advertised To Young Girls?

View Results

Should Skecher Shape Ups Not Be Advertised To Young Girls?

  • Not sure yet. (11%)
  • Yes, why not, it's good to stay active. (62%)
  • No way, they're too young! (27%)

Total Votes: 7,046

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Kim Kardashian Shoots Skechers Commercial

Filed under: Kim KardashianFitnessBeach

Kim Kardashian Endorses Sketchers

Kim Kardashian was out power-walking on camera for a new Skechers Shape Ups commercial.

She is, as usual, looking super hot!

Although it’s not JUST because of those Shape Ups. She’s at the gym almost every day!

[Image via Fame Pictures.]

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Is Kim Kardashian Cheating On Reebok???

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Bring on the dramz!

On Monday, Kim Kardashian and momager Kris Jenner announced they're partnering with Skechers Shape Ups for a new campaign.

But, and that's a big but (ha!), Kim may find herself in legal trouble with Reebok since she once promoted their version their athletic shoe, the Easy Tone, on her website last year.

Kim wrote on her blog back in June of 2009:

"Kourtney, Khloe, my mom and I went to a very cool Reebok party the other day. It was the launch party for Reebok's Easy Tone shoe's… [B]asically it works your leg and butt muscles as you simply walk…We wore them all night!"

It's also believed she was paid $10,000 to tweet about them in December:

Heading 2 the gym! Got my @Reebok EasyTones on! LOVE THESE! Go get 'em at @Dickssportcmo

So does that mean Kim should lawyer up?

Not quite.

A Los Angeles based business lawyer says:

"From a legal standpoint, if there's nothing in her contract with Reebok keeping her from endorsing other products, even those that directly compete with ones she's previously endorsed, she's free to lend her name to the Skechers campaign."

And there you have it.

However, it does prove the Kardashians will promote anything thrown at them.

[Image via Getty Images & WENN.]

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Kim & Kris Kardashian Team Up With Skechers

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Guess what!?

The Kardashians are gearing up to hawk another product!

Yes, really.

The family of 100 endorsements announced on Monday they're partnering with Skechers to promote those misleading fitness shoes known as Shape Ups.

Only Kim and momager Kris Jenner are in on the "Shaping Up With The Kardashians" global campaign which includes a mother/daughter fitness challenge that they believe "will encourage consumers to begin their own Shapeups fitness challenge".

We're sure they will.

The new ads with Kim and fourth Kardashian sister, Kris, roll out next year.

[Image via Fame Pictures.]

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Photographer Sues Skechers For Millions

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Celebrity photographer Richard Reinsdorf has filed a federal lawsuit against Skechers and he's looking for a HUGE pay out.

In the suit, Dick claims the shoe company ignored the limits of where and how long his images could be used in their ads, and now he wants $250 million to make up for their mistakes.

Damn. That's a lot of Shape Ups .

Think he'll get it???

[Image courtesy of Richard Reinsdorf.]

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Nike Slams Butt Toning Shoes

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Jealous much?

Vice President of Nike, Eric Sprunk, took time out from his speech to investors to blast Skechers Shape Ups and Reebok's Easy Tone shoes. Sprunk jokingly said:

"Wouldn’t it be great if we could make a pair of shoes that made your butt smaller, made my gut look smaller, make your muscles look a little bit bigger, just by putting them on and wearing them around and stuff, walking in them? Nobody can do that. I was just teasing."

But it looks like Skechers and Reebok are the ones getting the last laugh because sales for the butt toning shoes are soaring!

In 2008, toning shoes only made about $17 million annually. Over the course of a year, they're now raking in $145 million.

Dayum!

Nike hopes to rival the Easy Tones and Shape Ups with their own Free brand, which has been around for 5 years, with a re-launch this fall.

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