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Package Enhancing Shapewear Sales Are Up!

Filed under: Fashion Smashion


2(x)ist shapewear is a hit with the fellas — especially below the belt!

One of the label's most popular products is shape lifting undies, which lifts both the package and butt.


Just goes to show you should never judge a package by its bulge.


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Sh-Sh-Sh-Shapewear With Tyra

Tyra Banks is back with more fa-fa-fa-fashion tips and this time she's talking about every girl's (and boy's) best friend: SHAPEWEAR.

The video features some classic TyTy craziness and some great info on how to avoid the dreaded manatee shape!

What's that you ask? Watch the clip (above) to find out!

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Jill Zarin Shapewear In The Works


Real Housewife of New York City Jill Zarin is ca$$$hing in while she still can and launching a Spanx-like shapewear line.

The yet to be released collection called Squeeze Couture will feature slimming garments in a variety of colors and fabrics, something competitors don't currently offer.

Not a bad idea.

[Image via Ivan Nikolov/WENN.]

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Someone's Wearing Spanx!

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So that's her secret!

Kerry Katona has been showing off her slim figure recently, and now we know how she got it: SPANX!

The former druggie revealed her shapewear, which was pulled up as far as it could go, while walking into a salon on Monday.

Probably not the best idea to wear a shirt with a lace back while wearing Spanx.

Just sayin'.

[Image via WENN.]

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Man Spanx Are A Hit!

Filed under: Fashion Smashion


Well this is surprising.

Less than 4 months after hitting shelves, Man Spanx are proving to be a hot ticket item.

Neiman Marcus' fashion director says of the male shapewear "We are selling them as quickly as Spanx can make them. Men may not be talking about it, but they’re buying it."

Guess both men and women want to hide their physical imperfections.

And it seems like there's more to come in shapewear garments for the fellas that'll get rid of their saggy man boobs! While keeping deets to a minimum, Equmen says they're coming out with the equivalent of a push-up bra.


The subject is still a little taboo for some guys, but we have a feeling more and more men will be sporting the shapewear in the future.

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Shapewear As Outerwear!


Hey, it happened with lingerie and underwear, so why not?

Shapewear company Yummie Tummie has debuted a collection of ready-to-wear clothes that hide your unwanted curves without having to layer.

The three panel system was created by Heather Thomson, who was the creative mind behind Diddy's Sean John, Beyoncé's House of Dereon, and J. Lo's Sweetface.

Heather explains the idea was "a selfish initiative. I created things because I needed them in my wardrobe."

We would too, if we could!

Pieces that are in the wardrobe includes a bodysuit, embellished shirts, a corset, leggings, and button down shirts.

And the great thing is the shapewear turned outerwear is available for all body types as sizing ranges from extra small (why would they need one anyway?) to 3X.

The new summer collection hits shelves and online in June!

[Image courtesy of Yummie Tummie.]

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