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Congratulations, Shea Moisture — You Played Yourself

Shea Moisture

The Internet is coming for Shea Moisture this week after the company released — and eventually pulled — a new advertisement featuring white women who experience "hair hate."

In case you're unfamiliar, the beauty brand — founded by two Liberian refugees from Harlem in the '90s — makes products almost exclusively associated with black hair.

Related: Ivanka Trump Apparel Gets Secretly Relabeled At A Discount Retailer!

Before we continue, check out the ad for yourself (below):

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