What??? You don't know what a "shmak cam" is?!?!?!
Well, to tell you the truth, we really don't know either! But Madonna and her son seem really into it!
Rocco Ritchie is a bit of a social media wiz, and ever since Instagram started doing video posts, he's become a little Steven Spielberg!
But he may have just posted his master piece as he introduced us to the "shmak cam," a three second clip (above) where he seems to get into a fight with a shadowy figure.
Yeah, we're not exactly sure what's going on either. But right before the clip ends, the Queen herself makes an appearance with her golden grill!
Unfortunately the video doesn't loop so we have to keep pressing play over and over again, but it's a small price to pay for one of the best uses of Instagram video we've ever seen!!