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Is Kim Kardashian Cheating On Reebok???

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Bring on the dramz!

On Monday, Kim Kardashian and momager Kris Jenner announced they're partnering with Skechers Shape Ups for a new campaign.

But, and that's a big but (ha!), Kim may find herself in legal trouble with Reebok since she once promoted their version their athletic shoe, the Easy Tone, on her website last year.

Kim wrote on her blog back in June of 2009:

"Kourtney, Khloe, my mom and I went to a very cool Reebok party the other day. It was the launch party for Reebok's Easy Tone shoe's… [B]asically it works your leg and butt muscles as you simply walk…We wore them all night!"

It's also believed she was paid $10,000 to tweet about them in December:

Heading 2 the gym! Got my @Reebok EasyTones on! LOVE THESE! Go get 'em at @Dickssportcmo

So does that mean Kim should lawyer up?

Not quite.

A Los Angeles based business lawyer says:

"From a legal standpoint, if there's nothing in her contract with Reebok keeping her from endorsing other products, even those that directly compete with ones she's previously endorsed, she's free to lend her name to the Skechers campaign."

And there you have it.

However, it does prove the Kardashians will promote anything thrown at them.

[Image via Getty Images & WENN.]

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Kardashians Endorse Skechers Shape-Ups

Filed under: Kim KardashianFitness

Kardashians Endorse Skechers Shape-Ups

The Kardashians attended a special event held at the Beverly Hills Regent Hotel last night to celebrate their partnership with Skechers Shape-Ups, a new tennis shoe with special soles designed to give you a workout with each step.

Kim Kardashian told some personal anecdotes about her positive experience with the exercise sneakers.

“When I was in New York, I wasn’t working out. I was feeling so depressed. I honestly would wear [Shape-Ups] just all around the hotel. The fact that I would feel something without even having to set foot on a treadmill just made me feel better.”

We’re not sure how we feel about the way the sneakers look, but they seem great if you just want a little bit of exercise while walking around!

[Image via WENN.]

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Kim & Kris Kardashian Team Up With Skechers

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Guess what!?

The Kardashians are gearing up to hawk another product!

Yes, really.

The family of 100 endorsements announced on Monday they're partnering with Skechers to promote those misleading fitness shoes known as Shape Ups.

Only Kim and momager Kris Jenner are in on the "Shaping Up With The Kardashians" global campaign which includes a mother/daughter fitness challenge that they believe "will encourage consumers to begin their own Shapeups fitness challenge".

We're sure they will.

The new ads with Kim and fourth Kardashian sister, Kris, roll out next year.

[Image via Fame Pictures.]

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Photographer Sues Skechers For Millions

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Celebrity photographer Richard Reinsdorf has filed a federal lawsuit against Skechers and he's looking for a HUGE pay out.

In the suit, Dick claims the shoe company ignored the limits of where and how long his images could be used in their ads, and now he wants $250 million to make up for their mistakes.

Damn. That's a lot of Shape Ups .

Think he'll get it???

[Image courtesy of Richard Reinsdorf.]

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Larry King Talks About His Style

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Yes, you read that right.

For some strange reason Harper's Bazaar interviewed Larry King about his style. Because the first thing that comes to mind when you think of Larry King is how stylish he is, right?

The man with over 250 pairs of suspenders told the mag:

I like leather. I like stylish jeans. I love those new sneakers, Skechers, that give a lift inside. I like color. I'm not a guy who wears suits a lot. Donna Karan gave me a leather jacket that I've worn, and I've got a bright-red Bijan jacket.

Ha!

Larry also thinks Cameron Diaz is the most stylish person he's interviewed because "she has movie-star looks with a modern approach".

[Image via Getty Images.]

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Nike Slams Butt Toning Shoes

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Jealous much?

Vice President of Nike, Eric Sprunk, took time out from his speech to investors to blast Skechers Shape Ups and Reebok's Easy Tone shoes. Sprunk jokingly said:

"Wouldn’t it be great if we could make a pair of shoes that made your butt smaller, made my gut look smaller, make your muscles look a little bit bigger, just by putting them on and wearing them around and stuff, walking in them? Nobody can do that. I was just teasing."

But it looks like Skechers and Reebok are the ones getting the last laugh because sales for the butt toning shoes are soaring!

In 2008, toning shoes only made about $17 million annually. Over the course of a year, they're now raking in $145 million.

Dayum!

Nike hopes to rival the Easy Tones and Shape Ups with their own Free brand, which has been around for 5 years, with a re-launch this fall.

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Accessorize Yourself With Skechers

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With Payless branching out, it was only a matter of time before others followed in their footsteps.

Skechers is dabbling into the accessories department and will soon offer belts, wallets and checkbook covers.

Because when you need a checkbook cover the first place you think of is Sketchers, right?

The shoe retailer has paired with French Craft Leather Goods Co. to create the new line of leather goods, which will be hitting shelves next month.

And this is only the beginning! Skechers also has plans to add even more products like children’s apparel, sunglasses, legwear and medical scrubs to their stores in the near future.

Kind of random, no?

[Image via Getty Images.]

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