Strangely enough, some brewskies were this man's saving grace!
Alaska-native Clifton Vial got into his car last Monday night to go for a drive, but ended up almost freezing to death when his pickup plunged into a snowdrift!
Clifton was stuck in his car for about 60 hours, slipping into a fleece sleeping bag liner for warmth and only occasinally starting the truck to run the heater and listen to the radio. He managed to avoid getting frostbitten, even in temperatures plunging 17 degrees below zero, but the only way to keep himself alive fully was to find nourishment in the only edible thing in the car: BEER!
Luckily for him, he had a few cans of frozen Coors Light in the car, which he ate sort of like a snow cone. Finally, last Thursday, after his boss sent out a search party, Clifton was found and rescued. But if it hadn't been for those Coors, there might've not been a Clifton to find.
We smell the beginning of a new campaign! Get on that, Coors!