
Justin Bieber is an award-winning perfumier!
His record breaking and moneymaking scent, Someday, has earned itself the title of Women's Wear Daily's Fragrance of the Year.
The fashion bible wrote:
"Justin Bieber’s debut fragrance, Someday, shattered sales records, posting numbers that the celebrity scent category hasn’t seen since the days of J.Lo’s Glow, according to The NPD Group. (Industry sources reported Someday racked up $3 million in sales in as many weeks at Macy’s.) Of course, the idea of a pop idol launching a fragrance is nothing new. But Bieber and his licensee, Give Back Brands, came up with a business plan that proved irresistible to buyers: The proceeds of Someday were earmarked for a variety of charities, making the fragrance a guilt-free indulgence during a period when consumers were still wary about spending on luxuries. Talk about an idea whose day has come."
You know what this means, right? More Bieber fragrances!
Ha!
Congrats, Biebs.
[Image via Ivan Nikolov/WENN.]
Tags: fragrance of the year, justin bieber, someday, someday by justin bieber, wwd
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If you liked Jimmy Fallon and Justin Bieber's Someday fragrance commercial spoof then you're going to LOVE the outtakes!
Watch the clip (above) for even more LOLz!
Tags: jimmy fallon, jimmy fallon justin bieber someday spoof, justin bieber, someday, someday by justin bieber
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They called it!
Justin Bieber's debut fragrance is on the fast track to becoming the best selling fragrance of 2011.
In the 3 short weeks it's been on shelves, Someday has already pulled in $3 million in sales.
Some experts are even saying Bieber's fragrance is the most successful celebrity launch in history.
Wowsa!
[Image via Ivan Nikolov/WENN.]
Tags: best selling celebrity fragrance, justin bieber someday, most successful celebrity launch, someday, someday by justin bieber
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Jimmy Fallon has spoofed Justin Bieber's Someday fragrance commercial and being the good sport that he is, Justin's in on it!
Watch the clip (above) for the LOLz!
Tags: late night with jimmy fallon, parody, someday by justin bieber, someday commercial, spoof
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Justin Bieber is on the fast track to having the biggest celebrity fragrance launch.
The title currently belongs to Beyonce's Heat, which saw $3 million in sales in the month following its debut. BUT Macy's thinks Bieber's Someday will knock that figure out of the park.
Executive VP of Merch, Muriel Gonzalez, predicts "This is going to be the biggest launch we’ve ever had."
Only time will tell, but we have a feeling she's probably right.
[Image via Ivan Nikolov/WENN.]
Tags: beyonce heat, bieber fragrance, celebrity fragrance, fragrance sales, justin bieber fragrance, someday by justin bieber
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If the fellas were hoping for a male counterpart to Justin Bieber's female fragrance Someday, it ain't happenin'.
Biebs told ET Canada:
"I'm not opposed to [working on a male fragrance] but I'm more into how females smell. Guys are the people smelling the perfume on the girls. It's not the other girls. So I think that's the smarter thing."
We agree, but Never Say Never, right Justin?
[Image via Ivan Nikolov/WENN.]
Tags: et canada, female fragrance, male fragrance, someday, someday by justin bieber
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If you were counting down the hours until Justin Bieber's fragrance commercial debuted after the Glee season finale STOP!
The 30 second ad for Someday leaked onto the web and you can watch here, now.
Enjoy!!
Tags: glee season finale, justin bieber fragrance, someday, someday by justin bieber, someday commercial
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