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One Direction Stands DIVIDED Over Their Individual Preferences For Cookies Or Crème! Watch HERE!

Filed under: Music MinuteSilly!One DirectionFood

Oh NO!

Is this the start of SERIOUS in-band feuding between the boys of One Direction?!

Has NABISCO become their very own delicious version of the Yoko Ono to their Beatles?! Our heart DREADS the thought!

LOLz! Okay, okay, so we don't think it's nearly that serious!

But the snack manufacturer IS sponsoring the North American leg of the band's Take Me Home World Tour, and in honor of the occasion, they're forcing Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik and Niall Horan the ULTIMATE Sophie's Choice for lovers of Oreos!

Each of them must decide what's better: the cookie or crème portion!

Ch-ch-check out their preferences…and the subsequent feuding between them because of it (above), as well as what to expect from their North American tour dates and MORE from their Nabisco photoshoot…AFTER THE JUMP!!!

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Ryan Lochte Signs With CAA!

Filed under: Business BlitzTwitterRyan Lochte


Ryan Lochte is really making moves!

He sure knows how to cash in on his fame.

He just took to Twitter to announce:

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Lance Armstrong Is Back On The Bike!

Filed under: Lance ArmstrongBike It


They may be able to take away his sponsorships and strip him of all his Tour de France wins, but there's one thing they can't take from Lance Armstrong

His bike!

No matter what is going on in Lance's life, regardless of any mistakes he may have made, he can always hop on his bike and escape his troubles.

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If You Like Baseball, You Better Like Anheuser-Busch Beer

Filed under: Business BlitzBaseballAlcohol

MLB Beer Contract Extended

Are you a fan of the beer that Anheuser-Busch makes?

If you like baseball, you better!

The MLB and Anheuser-Busch have just agreed to a six-year renewal of their sponsorship agreement!

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Michael Phelps' Boo Turned Down Sponsorships!



We didn't think she was in to Michael for the fame!!

You see, according to a source, Megan Rossee has turned down several sponsorships — in order to support him in the London Games!

So what kind of stuff did they want her to do?

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Shakira To Tango With Live Nation For Multimillion Dollar Deal!

Filed under: Music MinuteShakiraJay ZBusiness Blitz

Shakira Live Nation Deal

After premiering her latest video for Addicted To You, Latin songstress Shakira is ready to conquer the music industry even more!

Reportedly, the Hips Don’t Lie singer will soon be signing a $60 million deal with concert promoter, Live Nation, and will release her next THREE albums through them, along with Sony!

In signing this deal, Live Nation will receive

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Rocawear's Rooting For The Home Team With NY Yankee Sponsorship

Filed under: Fashion SmashionZportzJay ZBusiness Blitz


Rocawear is throwing their baseball diamonds in the sky — at Yankee Stadium!

On Wednesday Jay-Z's clothing company announced they will be sponsoring the New York Yankees for the 2012 season.

As part of the sponsorship, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Iconix Brand Group's EVP of Marketing, Jameel Spencer, says the partnership was natural:

"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!"

First the Yankees release not one but two fragrances and now this?

Kinda bizarre, no?

[Image courtesy of Iconix.]

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