The fallout from The League star Steve Rannazzisi's 9/11 lie isn't over.
The comedian admitted Tuesday that his story of escaping the second tower during the September 11 attacks was completely made up.
Related: SNL Star Who Lost His Dad In 9/11 Confronts Steve Over His Lie!
Afterward Buffalo Wild Wings said they would have to "re-evaluate" their relationship with their celeb spokesman.
Now the restaurant/sports bar has officially begun the process of conscious uncoupling, stating that they will stop running all commercials starring Rannazzisi.
The comic has apologized, saying it was a "terrible mistake." Bad timing for Rannazzisi, whose Comedy Central special premieres on Saturday September 19.
[Image via YouTube.]
Tags: 9-11, buffalo wild wings, business blitz, commercial, controversy, icky icky poo, steve rannazzisi, the league