Well, that's embarrassing!
Musical and television lovers world-wide had a love-hate relationship with the first season of Smash.
Part of the fun of watching the confused musical drama was complaining and joking about it with social media. Everyone knew that - or at least, everyone except the show's executive producer Steven Spielberg.
Steve, who came up with the whole idea for the show and pitched it to NBC exec Bob Greenblatt, had know idea people were laughing at his precious show.
When asked if he knew about Smash's social media phenomenon, the Lincoln director admitted: "No I didn’t."
Mildly heartbroken (we're guessing), Steve added: