Stussy Amsterdam is pushing the envelope with a new digital marketing campaign on Facebook called Strip For Likes.
The concept is pretty self explanatory: the more 'likes' the model receives, more clothes will come off.
Photos featured on the social media page are accompanied with cheeky commentary such as:
“Phew! That feels better. But please help me remove my clothing by sharing the link…”
Not surprisingly, most of the 'likes' are coming from males while females are wishing for a 'dislike' button. Instead they're sounding off on Stussy's Facebook page, calling the campaign "disgusting" and in "poor taste".
We’re all for being sassy, but there’s a thin line between funny and going to far. Do U think Stussy crossed it?!!
Check out some of the pics from the controversial campaign (below).
[Images courtesy of Facebook.]