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Gwyneth Paltrow Is Goop For J. Crew's Business!


Is there anything she can't do?

J. Crew saw a massive spike in online traffic last week and it's all because of Gwyneth Paltrow and her goop-y website.

On Thursday, Gwynie posted an eight-look editorial on her lifestyle site, that featured herself modeling the latest from the retailer's fall collection and less than 24 hours later, they're site views were WAY up!

A rep for J. Crew said

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