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Stussy Models Will Strip For 'Likes'


Desperate much?

Stussy Amsterdam is pushing the envelope with a new digital marketing campaign on Facebook called Strip For Likes.

The concept is pretty self explanatory: the more 'likes' the model receives, more clothes will come off.

Photos featured on the social media page are accompanied with cheeky commentary such as:

“Phew! That feels better. But please help me remove my clothing by sharing the link…”


Not surprisingly, most of the 'likes' are coming from males while females are wishing for a 'dislike' button. Instead they're sounding off on Stussy's Facebook page, calling the campaign "disgusting" and in "poor taste".

We’re all for being sassy, but there’s a thin line between funny and going to far. Do U think Stussy crossed it?!!

Check out some of the pics from the controversial campaign (below).

[Images courtesy of Facebook.]

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