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Abercrombie Sues Surf Style For Using Their Seagull Logo


What the flock!?

Abercrombie & Fitch is suing a Florida retail chain for allegedly jacking their Hollister seagull logo.

According to the court docs filed in Miami, Surf Style used a flying seagull that was "identical, or nearly identical, and confusingly similar to A&F’s seagull mark".

Abercrombie gave them a chance to avoid a suit by sending them a cease-and-desist letter in May 2010. Surf Style made an agreement with the preppy clothing company to stop using the rat with wings in July, but never followed through.

Now, A&F is not only seeking an injunction against the basic t-shirt company, but also wants them to destroy the infringing products and pay them in monetary damages.

A lawyer for Surf Style thinks the lawsuit is ridiculous since seagulls are so closely related to the beach.

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