And according to sources, it tastes pretty good!
Heinz Ketchup is releasing a new variation of the tomato flavored classic condiment on November 14th, available exclusively through the company's Facebook page.
Instead of blending it with white vinegar, normally used to achieve the signature taste, they have developed a limited edition bottle blended with balsamic vinegar!
The result is a darker and browner ketchup that is "quite a bit tangier than normal Heinz". That's not a bad thing, mind you, as the review continues to explain:
"The addition of the balsamic vinegar tweaks the flavor in interesting ways without throwing the ketchup's flavor off balance."
First new flavor change in a decade? We gotta try this!
Most of America, however, seems to be genuinely afraid of change, so we are curious to see if this becomes a permanent fixture on the supermarket shelf.
If you're hungry for something different, but don't like ordering condiments off of the internet, you can head to select retailers like Wal-Mart in December to pick up a bottle!