It's not uncommon for PETA's stunts and ads to really ruffle some feathers, but apparently, nintendo and Mario fans were so upset with PETA's "Mario Kills Tanooki" campaing, that PETA actually came out and said on the record that they were joking.
As we previously mentioned, PETA attacked Mario for wearing fur in his upcoming adventure, Super Mario 3D Land.
PETA said Mario fans should "relax" and that their violent video-game parody where a bloody, skinned raccoon dog chases down Mario (who's wearing it's skin) was:
"[…] meant to be tongue-in-cheek, a fun way to call attention to a serious issue, that raccoon dogs are skinned alive for their fur."
PETA said they were:
"[…] a little surprised that the game was taken so literally by some, but we're thrilled that we're able to bring so much attention to raccoon dogs whose suffering is very real.
Our spoof is simply making a serious point: that there is a much darker story behind tanuki skins than Mario lets on."
We're actually a little surprised at PETA for making light of such a serious and horrible issue.
At least PETA wasn't actually attacking the video game.
A spokesperson said:
"No one really believes that Mario actually kills and skins a raccoon dog for his fur in Super Mario 3D Land."
Well at least they've made their intentions clear.
And it is good that people are more aware of the plight of the raccoon dog.
[Image courtesy PETA.]