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Disney Exec: Storyline Means Nothing, Pump Up The Show!

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Tentpole Movies

According to Disney Animation's chief technical officer, Andy Hendrickson, tentpole films are where it's at.

What is a tentpole film you may ask?

It's a movie that relies more on its spectacle than its storyline.

Nowadays, with films being pushed out of the theatre so quick, if you're wanting to make a profit, you need to entertain with mass appeal.

Hendrickson explains:

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