Disney Exec: Storyline Means Nothing, Pump Up The Show!
According to Disney Animation's chief technical officer, Andy Hendrickson, tentpole films are where it's at.
What is a tentpole film you may ask?
It's a movie that relies more on its spectacle than its storyline.
Nowadays, with films being pushed out of the theatre so quick, if you're wanting to make a profit, you need to entertain with mass appeal.
Hendrickson explains:
Tags: andy hendrickson, box office profit, disney, johnny depp, tentpole movies
