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One Direction Will Hypnotize You To Buy That Moment! Or A Deluxe Edition Of Photoshop, Either One!

One Direction releases the ad for their latest fragrance, That Moment!

May the countdown begin!

One Direction’s newest fragrance will be released in less than two months in the states, which means there’s no better time than the present to unveil the ad!

And are the boys looking serious or what??

Obviously they don’t take That Moment lightly! Especially with their popped collars and deep stares.

Though that's probably because their images worked a little better for their cover of British GQ! Yup, it's all been recycled!

Huh. Guess that explains the not-so-great Photoshop work (seriously, WTF is up with all the blur around them)! On the bright side, at least we got to see another image of the new bottle!

Swanky is right!

Ch-ch-check out a better look in the gallery (below)!

[Image via One Direction.]

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One Direction — All Over Your Body!! Harry Styles Breaks The Scents-ational News!!

Big news for One Direction fans!!

The boys, well, in this case, just Harry Styles, announced that they will be releasing a NEW fragrance!

That Moment will be a variation of their best-selling fragrance Our Moment, except Harry describes it also being infused with pink grapefruit, jasmine, green apple, and violet.

Yum!! We almost want to eat it up!

The sweet, special edition perfume will be released in a gorgeous, "swanky" pink bottle — which you can see below.

So go ahead and press PLAY (above) to hear Hazza unveil the new scent himself. Honestly, the vid alone is worth watching just to see his beautiful face!

When you do, you'll notice that Harry is totally wearing the outfit he wore the day of The BRITS — don't think we didn't notice that Alexander McQueen shirt!

Guess the boys just wanted to keep the announcement under wraps for a week. And we have to say, they did a pretty good job since they caught us completely off guard!

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