
Can fabulous cheekbones and an insouciant attitude help sell perfume?
The peeps at Calvin Klein are banking on it as they've cast the broody Rooney Mara in their latest ad campaign for new scent Downtown.
The actress wears a leather jacket and leans back against a red-brick wall in the first released ad (above) shot by Jean-Baptiste Mondino.
The fragrance itself, which boasts notes of Tunisian neroli, green pear and watery plum, will be available in stores nationwide in September.
Sounds YUMZ!
In addition to the ad campaign, Roons will star in a commercial for the perfume directed by David Fincher, who directed the actress in The Social Network and The Girl With The Dragon Tattoo.
That's a lot of talent in one commercial! It better be damn good!
[Image via Calvin Klein]
Tags: calvin klein, david fincher, downtown perfume, jean baptiste mondino, rooney mara, the girl with the dragon tattoo, the social network

While the biggest names in showbiz attended the SAG Awards this weekend, Rooney Mara was halfway around the world in Tokyo for the premiere of The Girl With the Dragon Tattoo.
At Monday night's premiere, the actress continued with her black and/or white theme in a floaty
Tags: givenchy, givenchy spring 2012, rooney mara, the girl with the dragon tattoo, tokyo, tokyo premiere
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Ugh.
We were really hoping Rooney Mara would have another Roman red carpet moment at the Golden Globes, but no such luck.
The Girl with the Dragon Tattoo disappointed in a black Nina Ricci gown with her hair pulled back in her usual ponytail.
What do U think of Rooney's Golden Globes choice? Disappointing or not???
[Image via Getty Images.]
Tags: 2012 golden globes, golden globes, nina ricci, rooney mara, the girl with the dragon tattoo
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Hallelujah! Rooney Mara finally ran out of little black dresses!
On Monday, The Girl with the Dragon Tattoo stepped onto the red carpet in Rome wearing a long-sleeve Valentino gown.
We're so so so happy to see Rooney in color. Why she doesn't do it more often is beyond us because she looks sensational, especially in red.
[Image via AP Images.]
Tags: red gown, rome premiere, rooney mara, the girl with the dragon tattoo, valentino, valentino spring 2012
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Daniel Craig and Rachel Weisz have made their first red carpet debut together since their marriage earlier last year.
The happy couple worked the red carpet at the Madrid premiere of The Girl with the Dragon Tattoo.
Craig looked great in his suit with matching tie, but all eyes were on the gorgeous 41-year-old Weisz. Yes, we said 41. Hard to believe!
The hottie wore
Tags: alexander mcqueen, daniel craig, dress, madrid, premiere, rachel weisz, red carpet, roger vivier, the girl with the dragon tattoo
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The Girl With The Dragon Tattoo European press tour continued in Germany on Thursday.
For the Berlin premiere, Rooney Mara chose a black Michael Kors pre-fall mullet dress and Nicholas Kirkwood slingbacks.
This is the third black dress Rooney's worn to a premiere and while she looks nice, it's starting to get predictable and boring.
[Image via Patrick Hoffmann/WENN.]
Tags: michael kors, michael kors pre-fall 2012, mullet dress, nicholas kirkwood, rooney mara, the girl with the dragon tattoo
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Rooney Mara returned to the red carpet last night for the Madrid premiere of The Girl With The Dragon Tattoo.
For Wednesday night's event Rooney wore a Rodarte white and black polka dot gown that fit her slender frame perfectly.
We're loving this look, especially the way she slicked her hair to the side.
Are U liking it???
[Image via Mavrix Online.]
Tags: madrid premiere, rodarte, rodarte fall 2011, rooney mara, the girl with the dragon tattoo
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