What will come next? A town called Scream 4???
Starting at 1 p.m. on Wednesday, the town of Altoona, Pennsylvania will change its name to POM Wonderful Presents: The Greatest Movie Ever Sold for 60 days!
The city's goal with the name change is to help documentarian Morgan Spurlock make a point about "the proliferation of advertising in American life."
Looks like this will be a win-win situation for both Morgan and the town! While this name change will help Spurlock prove a point AND give him some seriously creative advertising for his own film, the town itself will make $25,000, which will go to their police department.
Good luck, Morgan! We wish U all the best with this film, and we hope the city of Altoona has a lovely 60 days with their new name! Ha!
Do U think naming a city after his movie is an effective message by Morgan Spurlock?
Tags: altoona, morgan spurlock, pennsylvania, pom wonderful presents the greatest movie ever sold, scream 4, the greatest movie ever sold
This guy always does inneresting work, and this sounds like no exception!
Sony Pictures Classics is reportedly attempting to secure the domestic rights to Morgan Spurlock's new documentary, The Greatest Movie Ever Sold, which focuses on the filmmaker as he tries to get companies and brands to sponsor his movie, and is set to premiere at the Sundance Film Festival!
He explains the film as:
"Everywhere you look it seems like something's being brought to you by some sponsor or some corporation. So we said, 'Why not make a doc that looks at that and have the brands actually pay for it?'"
We LOVED Supersize Me and Where In The World Is Osama Bin Laden?, so hopefully this new one will follow suit, and get picked up for distribution so everyone else can see it!
Best of luck!
[Image via WENN.]
Tags: acquire, buy, documentary, domestic, film festival, filmmaker, morgan spurlock, rights, sundance, supersize me, the greatest movie ever sold, where in the world is osama bin laden