Jessica Alba was just like most parents in that she was frustrated that there weren't more readily-available eco-friendly, non-toxic baby and child products on the market.
So, what does the smart businesswoman do?? Start her own line, of course!
The actress and mom of two has teamed up with environmentalist and author Christopher Gavigan to start an innovative and totally affordable line of safe and natural bath, skin, and cleaning products.
To hear more about Jessica's passion behind The Honesty Co., click the vid above and check out Honest.com!