One of the worlds largest fast food chains has announced it is launching their own digital network of exclusive original content targeted at dine-in customers.
The McDonald's Network will offer a variety of local school sports, movie previews and heartwarming human interest stories produced by reality juggernaut Mark Burnett!
Will we see Survivor: McDonald's? We're crossing our fingers.
BBC America and KABC-TV Eyewitness News are also planning to provide content for the channel, which will soon be up in 800 restaurants in Southern and Central California.
ChannelPort Communications LLC, a Los Angeles-based company specializing in entertainment content, is in charge of leading the initiative and has said:
"The intention is to catch and engage the customer, and then enhance their experience. The McDonald's customer is everyone, and we want not to be passive viewers but to be active and participatory with this network."
On top of redesigning their franchise locations to look more like cafe's and offering free Wi-Fi, McD's TV is another effort to make the company more "relevant and contemporary", according to a spokesperson.