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The Peanuts Team Up With Lacoste!

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Looks like the crocodile is getting some company!

To help celebrate the 60th anniversary of the classic comic strip characters, Lacoste will be adding Snoopy, Woodstock, Charlie Brown and Linus to their polos for a limited edition collection.

The new polos featuring the iconic croc and Peanuts, which is the first time Lacoste has ever incorporated another logo onto their clothing, will be available starting in October.

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[Images courtesy of Lacoste.]

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Iconix Brand Buys Some Expensive Peanuts

Filed under: Business Blitz

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Good grief!

On Tuesday, E.W. Scripps Co announced it has sold the licensing rights of the Peanuts to Iconix Brand for an astounding $175 million.

Snoopy doesn't come cheap, does he?

In addition to their licensing purchase, Iconix will now own 20% of the Peanuts. And surprisingly, the Schulz family is happy about the new deal! Charles Schulz son explains:

"Peanuts now has the best of both worlds. Family ownership and the vision and resources of Iconix to perpetuate what my father created throughout the next century with all the goodwill his lovable characters bring."

With the new addition of the Peanut Iconix expects to make over $75 million a year off Charlie Brown and the gang.

Not bad considering the comic strip characters are over 50 years old!

[Image via WENN.]

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