This is actually awesome!
Pretty soon, Homer Simpson won't be the only one who can crack open a Duff at the end of a long day! 20th Century Fox is joining the alcoholic beverage game, by developing an official brand for the famed beer from the hit animated series, The Simpsons.
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Now, Duff is no stranger to store shelves.
Beer distributors across the world have often tried to bottle The Simpsons' success by selling their own version of the popular fictional beverage, but the network made sure to shut them down.
By the beginning of next year, Fox will launch sales in Chile, which they plan to expand to more of South America and Europe.
The company is starting the drink in Chile because the country is the one with the highest amount of unofficial Duff bottles being sold. Fox's president of consumer products, Jeffrey Godsick, says it's a case of fighting fire with fire:
Tags: alcohol, business blitz, duff beer, gifs, jeffrey godsick, paul farnsworth, the simpsons, tv news