Gwyneth Paltrow Is Goop For J. Crew's Business!

Is there anything she can't do?
J. Crew saw a massive spike in online traffic last week and it's all because of Gwyneth Paltrow and her goop-y website.
On Thursday, Gwynie posted an eight-look editorial on her lifestyle site, that featured herself modeling the latest from the retailer's fall collection and less than 24 hours later, they're site views were WAY up!
A rep for J. Crew said
Tags: ad campaign, fall ads, fall collection, gwyneth paltrow, instyle, j crew, jenna lyons, max factor, stubbs and wooton, thomas mason

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