While most of Jay-Z's Samsung commercials are mostly just long, putting the ZZZ in Jay-Z, and don't really reveal much of his upcoming album, Magna Carta Holy Grail, the ad entitled Oceans gives a pretty inneresting insight into Jay-Z's creative process.
Ch-ch-check it out above!
The commercial deals with the inspiration for his upcoming single Oceans, which he collaborated on with (you guessed it)
the Little Mermaid Frank Ocean. In the room with artists Rick Rubin, Swizz Beats, Timbaland, and Pharrell, Jay-Z said the following: