This advertising campaign should get the attention of just about anyone who comes into contact with it.
Mysterious posters popping up in major cities around the United States declare that hipsters, cat lovers, the genetically privileged and crazy old aunts "deserve to die."
Some are confused by the unusual posters, while others are downright offended. In reference to the "cat lovers" poster, one Chicago woman was quoted as saying, "I think that's very offensive to people who are animal lovers."
We imagine that's the point though. One quick look at the campaign's website URL reveals that NoOneDeservesToDie(.org)! While some are up in arms over the "offensive" nature of the campaign, they may not realize that its goal is to raise awareness for a deadly disease that "doesn't discriminate."
For the few that haven't figured it out yet, it means that regardless of the various labels society slaps on our back, NONE of us deserve to die! The site reads: