Considering they have some of the highest ticket prices in the world, we are not surprised by the declining box office in Japan.
But Toho Cinemas is trying to correct that! The largest movie theater chain in Japan is dropping their prices from $21.88 to $18.23.
Toho Cinemas CEO Takashi Nakagawa said:
"We aim to offer a simpler pricing system that's more customer-friendly. In this deflationary economy many feel 1800 yen is too high. By rethinking pricing we aim to attract new patrons."
Let's just hope it works - for their sake!
Would U see a movie for that kind of $$$$$?!