Tommy Hilfiger's breaking into the music biz, but it's not what you think.
On Wednesday, Universal Music Group announced the American designer has signed on to develop rock n' roll-inspired clothing.
Tommy will work with the label's artists to create new branded merchandise, which will be sold in high-end boutiques and department store this fall.
This has the potential to be amazing or cheesy. We certainly hope it's not the latter.
[Image via PNP/WENN.]