It's like the Grammy's all over again.
Really, that's all it took?
The ASA explained:
"Although we considered that the ad was unlikely to be harmful to adults or older children, we considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away created a sexually provocative ad that was unsuitable to be seen by young children."
From now on Beyonce's commercial will air after 7:30pm, when it's apparently OK to be sexy.