After lengthy discussions with PETA, Puma has pledged to NEVER use fur or exotic animal skins in any of their products.
The sportswear brand's decision is receiving praise worldwide and they were even awarded the Compassionate Retailer Award from the animal rights' organization.
PETA's EVP Tracy Reiman says Puma going animal-free is HUGE:
"Every snakeskin shoe or piece of fur trim comes with a high price—and it's paid by animals who are driven mad in cages on fur farms or nailed to trees and skinned alive. When a company of Puma's prestige takes a tough stance against animal abuse, the entire industry and other businesses worldwide sit up and take notice."
We couldn't agree more! Hopefully more companies will follow in their footsteps!
What do you think about Puma's choice? Does it make you want to support them more???