All tag results for 'true and co'

There really is an app for everything.

At least 80% of women are wearing the wrong bra size, and getting fitted can be quite the awkward moment. Luckily for all you gals out there, The Natori Bra App was invented to help with your brassiere finding adventure!

Chief executive officer of Natori Co., Josie Natori dished out why she created the app

Tags: ipad, iphone, itunes, josie natori, natori, the natori bra app, true and co

Finally, someone GETS it!

Thanks to a couple of awesome math nerds, bra shopping just got a whole lot easier.

Aarthi Ramamurthy and Michelle Lam, two former Microsoft staffers from San Francisco developed an algorithm to create the idea bra size for your body.

Their new company True & Co. features

Tags: algorithm, bra, bra shopping, breasts, true and co