True Religion has scored a HUGE and historic legal victory against cyber-criminals selling fake TR merch on the websites like truereligionjeansweb.com and cheapjeansoutlet.com.
In a default judgment, the high-end denim company was awarded $8.15 million from each of the 106 defendants for a grand total of $863.9 million.
They most likely won't be seeing all that ca$$$h BUT, there are still HUGE non-monetary benefits from the outcome.
Deborah Greaves, the General Council for True Religion said:
“For one thing, we’re no longer chasing our tails over 282 bogus Web sites, and we’re pleased that we were able to send a message to people operating on the fringes of the electronic frontier. And it’s also important to us that we don’t have U.S. consumers, who were the targets of these sites, being duped because they wanted our brand. People can go back and attempt to get started again, but with a judgment against them, it’s going to be a lot harder to find registries that are willing to touch them.”
All of the China-based sites have now been disabled, and their domain names transferred to True Religion.
Just one MORE example that crime doesn’t pay!!
Good for you, True!